Feb 2012 Can you reach Google first place? If you can, you have no need to read on. If you can’t (and that’s most of us) – well, then it’s about time you met the people who can help you get there. Getting a yes to the can you reach Google first place thing is simply a matter of clever targeting, after all: you just need to know what to target, and how. That’s where this comes in.
With the Internet, it is not enough (unfortunately) simply to know your market. You have to know how the search engines actually match relevant sites to that market. Think of the answer, or at least the key, to the question “can you reach Google first place?” as another question. “How do I make the Internet think that my site is the most relevant to my market?”
What you’re trying to do, basically, is get Google to act as your agent. It’s almost as though, in addition to the normal market targeting you’d have to do for any campaign, you also have to get an outside source, an external company, to allow that campaign to take place. It’s a good thing, and a bad thing: Google acts as the unofficial warden of the Internet, preventing misuses of the power all that free advertising space can bring. It’s also pretty bent, taking bribes (in the form of straight up buyouts for top slots) from huge corporations in return for guaranteed exposure. So – what you need to do, if you want to say “yes” when someone asks “can you reach Google first place?”, is play Google at its own game. Can you reach Google first place? Yes, if you know how to find the cracks through which you can still squeeze. Generally speaking, they would be the cracks too small for a big fat company to get past – super-targeted campaigns that deliver almost 100% effective site traffic for you, because the people who have found you at number one in Google are all definitely looking for what you sell.
How? Well, now, there (as the Dane would have said, were he still alive and sufficiently interested in e-commerce) is the rub. Even if you know what you need to do, you don’t know how. What you need is an expert. A guide, who can use all the tips and tricks of the SEO (that would be “Search Engine Optimisation, which is a fancy way of saying “baiting Google”) trade to pull your site to the top of the list in very carefully researched search situations. Can you reach Google first place? Yes, if you stop trying to do it all yourself and start taking advice from the masters. The people who have been doing it for years. Learn their secrets and you’ll be sitting on top of the world in no time.