Feb 2012 Did you know that it’s possible to buy Google first place rankings? Absolutely true. The search engine king, like all the other major search engines, is about as pure as crude oil. It’s for sale to the highest bidder, always and without exception. In other words: the Internet is not free. It is policed. All the information on it is filtered according to the pockets of the big wigs.
Depressing, isn’t it. Crude oil, here, is an apt example, given the appalling behaviour of a certain major petroleum company, who managed to buy Google 1st place rankings: not for the purposes of selling oil, even, but to direct all queries related to the search term “oil” to favourable news stories. Talk about the freedom of the press.
Now – in a world where anyone with a few billion quid in the bank can buy Google first place rankings, how on earth is anyone supposed to beat the band and get their site up there where it can be seen? We all know that you can’t make any money from the Net at all unless you appear high on Google’s first page: and none of us, except companies like the aforementioned and unnamed oil giant, can afford to buy Google 1st place rankings. If we could, we wouldn’t need to use the Net for anything. We’d be retiring nice and early so we could go home and roll around in all our surplus cash.
So. Rather than buy Google first place spots, what do you do? You identify the little areas where your market meets a niche that isn’t being bought by some faceless multinational conglomerate. You concentrate on making your site, in all its back end intricacies, and all of its relationships to other places on the net, the strongest possible example of a suitable match for a very, very well researched family of search terms. And you keep on it, 24 hours a day, constantly building fresh links and using fresh tactics to keep Google interested. Short of waving a wad of cash at it, that’s the only way you can retain a search engine top spot for any length of time.
This is for everyone who cannot buy Google 1st place spots. Everyone, in other words, who’s just trying to use the modern equivalent of the advertising hoarding to make an honest buck. Forget the fat cats and their less than ethical habits. You can dream about being able to buy Google first place spots forever, watching your ratings and sales fall to nothing: or you can learn the good stuff, the insider knowledge, and start finding your ways around the profitable edges of a system that really isn’t free at all. Join the revolution and, to coin a pretty corny phrase, knock some spots off Google and friends. It can be done without having to buy Google 1st place spots – you just have to know how.